Radio Kerry

Radio Kerry is a local radio station broadcasting on five frequencies – 96.2, 96.6, 97.0, 97.2 and 97.6 FM – throughout County Kerry. The station can also be received in parts of the surrounding counties of Cork, Limerick, Tipperary and Clare, as well as online through radiokerry.ie and via their mobile app.

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The challenge

Although it may seem unusual for a radio station to use a fleet management system, Radio Kerry had specific requirements for its fleet of three vehicles used by the sales team. As a small team, managing time and resources efficiently is essential. Transpoco helped improve time and team management, streamline sales activity and automate logbooks to track taxable mileage.

 

Radio Kerry’s core activity is broadcasting programmes, but advertising sales are essential to the business. To optimise the time and resources dedicated to this activity, the team needed a solution that could help identify areas that had not yet been covered for prospecting and support better organisation of time spent on sales visits.

With this in mind, efficient time management and well organised driving schedules were important. The company also needed a system capable of automatically recording business and private mileage. When handled manually, this process can be very time consuming for the administration team.

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The solution

The team at Radio Kerry was not familiar with fleet management solutions until they met the team at Transpoco and learned more about the platform. Before implementing the solution, they were not used to working with automated systems and keeping a logbook of business and private driving was not easy.

“Getting email updates and notifications really helped us organise the work from both the administration point of view and also with sales. It makes our life so much easier,”

— Marie Sweeney, Finance Manager at Radio Kerry.

“The system is very easy to use and it saves a lot of time on administrative work. We also now have a valuable sales intelligence tool that helps uncover new business opportunities we can explore. We feel we are making better use of our working time and the small fee we pay is nothing compared to the benefits we receive in return. We are saving a lot of time by not having to manage this manually. That is real added value for us.”

Following the successful implementation of the Transpoco system, Radio Kerry is also looking forward to exploring additional features such as fuel management and the paperless Walkaround Checks process to further improve efficiency.

The results

Since implementing Transpoco, Radio Kerry has gained better visibility and control over the activity of its sales fleet. The system allows the team to track vehicle usage, monitor journeys and automatically record business and private mileage, removing the need for manual logbooks.

With clear insights into vehicle activity, the team can organise sales visits more efficiently and identify areas that require more prospecting. This helps them make better use of their time on the road and ensures that opportunities are not overlooked.

Automated reporting and email updates also simplify administrative tasks and provide the team with a clear overview of fleet activity at any time.

As a result, Radio Kerry benefits from:

  • Improved visibility of sales team activity through an easy to use platform
  • Identification of new sales opportunities through location insights
  • Better time and resource management
  • Automated tracking of business and private mileage for tax purposes
  • Reduced administrative workload
  • Time savings for both the sales and administration teams
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