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14 February 2017 09:00:00 GMT | Fleet Management Valentine’s Day: who are making sure your flowers or presents arrive on time?

Valentine's day is a busy month for delivery companies and florists - what could they do to improve their operations as they rely on ground transportation?

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If you are one of those who like celebrating Valentine’s Day with your significant other, then no doubt you will have spent some time looking for suitable presents to celebrate today’s event. If you work as a fleet manager or in the florist business it might very well be you have also been thinking a lot about Valentine’s Day but not necessarily for romantic reasons. Have you found your soulmate, or not? Either way, Valentine’s Day is surely worrying you at least for one reason: having your deliveries reach their destination on time.

February is one of the busiest months for florists and suppliers precisely because of Valentine’s Day. However, the traditional florist shop is no longer the only option for those who send flowers to their Valentine: today you can buy flowers online and get them delivered in a very easy way. This variety of options has probably contributed to the significant increase in business that florists experience at this time of year. And anyone responsible for either the supply or delivery of flowers should be prepared for that, as road transportation is relied on to deliver products quickly and with efficiency, whatever part of the supply chain it may be. Don’t just consider deliveries, but also the shipping of flowers from suppliers: they cannot be too late or too early, as flowers may not arrive in the best conditions to stay long in a shop and deteriorate in storage.

Flowers are perishable, hence the need for them to be transported efficiently. Roses, especially, probably seen as the flower of choice for Valentine’s Day, experience a significant increase in price during this period; so how can flowers be transported efficiently, kept in good condition and expenses minimised in order to offer a competitive price for this product?

With the right fleet management software, those involved in the Valentine’s Day madness (as well as any other supplier or company relying on vehicles) will be able to deliver flowers and products with superior efficiency and in a fast, reliable way. Deliveries on time are, today, the key to staying competitive; and if you can save money on fleet and fuel costs, you can gain the critical advantage over your competitors by offering products at a lower price.

Options for vehicle location and sending closest driver are also helping you optimise operations in case there is any unexpected event.

Today is Valentine’s Day—if you are a fleet manager, we hope you have been able to celebrate not only with a fine meal (if this is your thing) but also toast your success. If you feel you are having problems with the management of vehicles and deliveries, don’t wait until next Valentine’s Day to call us! SynX can help your fleet optimise operations throughout the whole year; see how this particular delivery company has been able to empower their operations thanks to our software...

 

To learn about challenges that fleet management faces with Valentine's Day, check out our blog post here.

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Eleonora Malacarne

Written By: Eleonora Malacarne

Translator, linguist, blogger, multilingual content manager, SEO copywriter and content creator, digital marketer and language consultant with extensive experience in tourism, telematics and in the translation and localisation industry.