The rise of Black Friday is no longer simply a popular phenomenon, it has become the inspiration for labelling other noteworthy business occasions. For example, collateral events such as Cyber Monday (the “cousin” of Black Friday) and Green Monday (which is actually referring to the December Monday generating most sales—also known as Cyber Monday 2) make the season kicking off tomorrow one of the most critical periods for any type of business, as it has been calculated that it can account for as much as 30% of annual sales.
Retailers and parcel delivery companies pay special attention to the beginning of the holiday season, and the strong growth of online shopping is quite promising: potentially every sector is expecting a record shopping season.
If we want to look at some relevant data, the National Retail Federation in the US is expecting the sales happening in the holiday season period, that is, starting with Black Friday and continuing through the Christmas period, to increase by around 4-5% from last year to a global value of something like $680 billion dollars (£529 billion or €603 billion). According to the same source, potentially 136 million holiday shoppers will be active during the Black Friday weekend.
Forbes expects Christmas sales to increase by about 5%, with peaks close to a $2 billion spend on Black Friday and $2.5 billion on Cyber Monday. According to an infographic dating back to last year, 225,000,000 extra parcels are delivered on Black Friday and translate to an extra 82,050 vehicles on the road and 49,000 more staff to be hired. Some of the big names that are expected to excel in their performance in particular during this period in the UK and Ireland are Amazon, Argos and Royal Mail. Black Friday parcels do indeed need resources and efforts in order to reach consumers and huge plans are needed for any type of business to fit and succeed in the “Black Friday machine”.
Logistics is definitely what really makes everything possible at this time of the year. Despite the digitalisation of most sectors, it is a fact that as per now, envelopes and parcels still have to be delivered and pressure is often kept on destination delivery companies, with custom clearance from faraway places adding extra days to the original shipping estimate. It is then not surprising that professionals involved in the supply chain and logistic sectors and also fleet experts spend a considerable amount of time analysing data, thinking about speeding up processes and getting ready for this time.
Make sure you plan well in advance for your business during this time: dealing with Black Friday business can become stressful and challenging, with a considerable impact on safety, vehicle and personnel demand, but it can really represent a huge opportunity if you are able to catch it in time. It is also one of the most predictable high turnover periods of the year, so make sure you are helping your driving and office team with intelligent tools able to save time on admin and maximise driving time. If you are not sure how, we can show you how to make the most out of Black Friday—and, in fact, out of any other time of the year.