The event, which has taken place for 22 years, is a great opportunity to promote life-saving messages and show commitment to road safety to employees and their families, customers, suppliers and local community.
The initiative, which this year has been particularly promoted by the Department for Transport, is encouraging support to the Global Fleet Champions scheme, which aims to prevent crashes and reduce pollution caused by vehicles used for work purposes, but also wishes to animate employers to take the lead in promoting safe and healthy journeys through policies and procedures in place that maximise road safety, reducing risk.
Employers can reigster for a free action pack to help them promote road and driver safety, including advice, ideas and resources linked to the 2019 theme "Step up for Safe Streets", such as guidance sheets, facts sheets, infographics and interactive tools for both adults and children.
According to Brake's Community Engagement Manager, Dave Nichols, “With far too many people still being killed and seriously injured on our roads, this Road Safety Week we want everyone to “Step up for Safe Streets” and learn about, shout about and celebrate the amazing design-led solutions that can help us end this suffering and create a safe and healthy future for all."
“Employers can really take the lead on safe and healthy journeys and help get these vital messages out to drivers, families and young people, making a big difference to their local community."
The first event is going to take place on September 10th: the webinar scheduled will host companies that have previously taken part in Road Safety Week, that will contribute with ideas on running successful activities and communication campaigns in organisations and communities dealing with road safety and vehicle management.