New Module

Add content here.

25% of drivers in Ireland struggle to stay awake while driving

by Eleonora Malacarne on Oct 14, 2020 9:00:00 AM

25% of drivers in Ireland struggle to stay awake while driving

Two driver behaviour studies recently presented at the annual lecture of the Road Safety Authority of Ireland about the extent of driver fatigue behind the wheel brought some concerning results.

According to a first study, 24% of drivers in Ireland admitted they had driven at least once over the previous month when they were so tired they had trouble keeping their eyes open. In another study, 16% of drivers admitted they had actually fallen asleep behind the wheel.

Driver fatigue can be induced by 3 different types of causes:

  • Task overload (like in the case of highly demanding traffic conditions);
  • Task underload (lower demanding traffic conditions that make the driver passive);
  • Sleep deprivation or sleep disorders.

The action of drivers when they realise they are under the effects of fatigue behind the wheel are different. According to numbers shared from a Canada-based study and a Sweden-based one, the majority of the interviewed generally open the window when they feel they are under the effects of fatigue (44% and 47% respectively), while just the 15% and 18% of the respondents from the 2 surveys say they stop and have a nap, while according to road safety experts, the strongest possible advice is to pull over and rest, with the worst thing to do being fighting the tiredness.

Driver fatigue is estimated to be a factor in one in five of the deaths of drivers on Irish roads. Those most at risk are young men, people working overnight, those who drive for a living, such as lorry and taxi drivers, and people with sleep disorders, such as sleep apnea.

There are 4 types of countermeasures that can be taken to minimise driver fatigue:

  1. Education: fatigue management programmes and information to sensitise on risk perception and recommended behaviours can be effective for professional drivers;
  2. Road infrastructure: the use of rumble strips or safety barriers and the creation of suitable rest areas can bring further help;
  3. Regulations or their enforcement;
  4. Technology today adds up to the set of measures to fight driver fatigue, with advanced driver systems that warn the driver or intervene.

Driver fatigue is a complex problem, but with a good internal policy, suitable training and the help of technology, stressful or fatiguing situations can be avoided.


Risks on the Road - FREE ebook





Photo by Thái An on Unsplash

Read More

Topics: Safe Driving

The Irish Road Safety week is being celebrated this week

by Eleonora Malacarne on Oct 7, 2020 9:00:00 AM

The Irish Road Safety week is being celebrated this week-1

The Irish Road Safety Week 2020 is being celebrated this week, from Monday 5 October to Sunday 11 October with many activities planned nationwide. The event is organised by the joint collaboration of the RSA (Road Safety Authority of Ireland), the Irish police force An Garda Síochána and the ITIA (Irish Tyre Industry Association). The focus is as usual saving lives and prevent injuries on the road.

Two are the main events happening this week at the time of writing (don't hesitate to check out the page of the event at

  • Tyre Safety Day: on October 9th, the Irish Tyre Industry Association invites all motorists to call in for a free tyre pressure check and thread depth inspection (you can find your nearest ITIA registered dealer at You can also download a copy of the PDF by the RSA "Your Guide to Tyre Safety" to learn more about safe tyres and how they contribute to safe driving, on how to choose tyres and how to get ready for winter weather. The RSA will also be airing its winter ready radio advert during the week: as winter is approaching, it is definitely time to make sure your vehicle is maintained ahead.

The Irish Road Safety week is being celebrated this week 2

  • Child Safety Day will take place on the same day, with lots of Road Safety Activities including Beep Beep Day. The latter represents a chance for preschoolers to learn road safety skills from a young age. On Beep Beep Day, children aged 5 and under will practise basic road safety skills with the Simon and Friends road safety storybooks, songs, games and activities. They will be able to learn more about high visibility goods and safety materials.


New Call-to-action


Photo Credit:


Read More

Topics: Road Safety, Safe Driving, fleet safety

Driver texting while driving loses his arm, crash video shared as deterrent

by Eleonora Malacarne on Sep 30, 2020 9:00:00 AM

Driver texting while driving loses his arm, crash video shared as deterrent

Sussex Police recently released the dash cam footage of a crash that happened on 15th November 2019 to raise awareness on the use of mobile phone behind the wheel.

A driver lost his arm after texting behind the wheel, crashing into traffic signs and overturning his vehicle into traffic. The dash cam footage shows the crash, that happened in Brighton, Sussex and has been used by Sussex Police as "a shocking display of the consequences of dangerous driving".

The driver, who had to undergo an amputation and wished to remain anonymous, gave permission for the video to be released as part of a police crackdown on dangerous driving:



The video was made public after a week of action during which hundreds of offences were detected on the roads in Sussex.

Sussex Police Assistant Chief Constable Dave Miller said: "While we don't wish to shock and scare people with this footage, it's important that road users understand the serious consequences of the 'fatal five' offences: speeding, drink and drug-driving, mobile phone use, not wearing a seatbelt, and careless and inconsiderate driving.

By taking personal responsibility and driving safely and sensibly, you can help us reduce the number of people killed and seriously injured in Sussex and Surrey" ended Miller.


Get started with fleet risk assessment

Read More

Topics: Safe Driving, fleet safety

Killer drivers to face life sentence with new UK law

by Eleonora Malacarne on Sep 23, 2020 9:00:00 AM

Killer drivers to face life sentence with new UK law

Drivers who kill others after speeding, racing, using a phone or due to impaired driving (under the influence of drink or drugs) could receive life sentences under new legislation, while the current maximum sentence is of 14 years.

The reform was announced last week in the and will be introduced in the UK Parliament early next year.

With the current lack of specificity in the law, drivers causing injuries or death can be only convicted of careless driving. This change was firstly announced in 2017 and now it seems there is actually going to be a timeframe stating when it will come into force.

The increase will apply to offences in England, Scotland and Wales, but not Northern Ireland, which has separate road safety laws.

A consultation carried out in 2016 gave support for the new driving offence measures from victims, road safety campaigners and people who had lost loved ones. Of the 9,000 who responded, 90% thought there should be a new offence of causing serious injury by careless driving. In addition, 70% of those who responded agreed the maximum penalty for causing death by dangerous driving should be increased to life imprisonment.

Last year, 174 people were sentenced for causing death by dangerous driving, and another 19 for causing death by careless driving.


Tips to avoid risks on the road


Photo by Nabeel Syed on Unsplash

Read More

Topics: Safe Driving, dangerous driving

Driving for work is the leading topic of Project Edward 2020

by Eleonora Malacarne on Sep 16, 2020 9:00:00 AM

Driving for work is the leading topic of Project Edward 2020

The initiative known as Project Edward has this year Driving for Work as its leading topic.

After its start in 2019 as European Day Without A Road Death (EDWARD), Project EDWARD evolved into EVERY Day Without A Road Death and is going to be delivered in association with Highways England, Driving for Better Business, the Association of Road Risk Management (ARRM) and the charity TyreSafe to support the One Road, One Week campaign of police enforcement activity to be held this week, 14th – 18th September.

UK government figures show that in 2018 there were approximately 42,000 deaths and injuries involving someone who was driving for work at the time, with 82% of such deaths and injuries impacting other road users (not drivers). With over 20 million vehicles thought to be used for work, including those who use their own personal cars, this means the odds of being involved in an injury collision during the year are just 1 in 500.

During the police enforcement week, special attention will be paid to those who drive for work and to these particular areas:

  • Speed: many drivers do often undertake work with stressful work schedules that might make them prone to speed;
  • Maintenance: 5 million MOTs have been missed during lockdown including 1.2 million vans. Generally, around a third of vans fail their first MOT, so there could be 400,000 vans on the road likely to require critical maintenance;
  • Fatigue and compliance with drivers'hours checks;
  • Vehicle loading and overloading that can have dangerous consequences;
  • Driver behaviour in general, with mobile phone use, not wearing seat belts and not being in proper control of the vehicle as the top 3 offences;
  • Towing for work and doing it correctly.

To learn more about Project Edward, visit the website


New Call-to-action

Photo by Alexander Popov on Unsplash

Read More

Topics: Safe Driving, fleet safety, driving for work

Unsafe driving practices increasing as traffic is back to pre-COVID19 levels

by Eleonora Malacarne on Aug 19, 2020 9:00:00 AM

Unsafe driving practices increasing as traffic is back to pre-COVID19 levels

The results from a recent survey, conducted by a leasing company and made public by Fleet News have highlighted an increase in negative driver behaviour, with more than half (55%) of respondents believing there has been a rise in speeding by road users.

The survey also found an increase in dangerous habits: a lower use of indicators by other drivers was mentioned by 41% of people surveyed, 38% of the interviewed noticed more drivers not adhering to recommended distances between cars on motorways and 31% commented on general negative driving behaviour. According to 35% of the respondents, road users have become more dangerous.

Venson Automotive Solutions, the leasing company which conducted the survey, maintains that the lockdown might have caused this increase in negative driving behaviour, as when there was less traffic on the road during lockdown, other drivers took the opportunity to be ‘king of the road’ with less thought for fellow road users.

“Now, with traffic on the roads getting back to pre-Covid-19 levels, motorists need to be more vigilant so that inconsiderate driving behaviours don’t cause incidents that result in inconvenience or worse, for other drivers.” adds their client management director, Simon Staton.

Companies need to ensure even in these challenging times the precious work of drivers is not compromised by safety issues and make sure they have enough time and knowledge to complete their driving jobs safely. Monitoring driver behaviour can be a great starting point to train your team and make them safer and more conscious drivers.


New call-to-action

Photo by Alexandre Boucher on Unsplash

Read More

Topics: Fleet Management, Safe Driving

Is prevention of bridge strikes one of the top driving safety topics?

by Eleonora Malacarne on Sep 20, 2016 9:00:00 AM


Though, usually, the hottest driving safety topics seem to be driver distraction, speeding and drink driving, there is one topic that is becoming increasingly popular in Ireland, even if it is already a well-known issue for the UK as well—bridge strikes.

Irish newspapers have recently published a warning by Irish Rail, who told truck drivers to “wise up” (the exact words used!) and to be more aware of their vehicle's height as this issue has cropped up again after some time and particularly affects the DART route.

The latest occurrences drew these comments from Irish Rail: “The basic intelligence and competence of drivers involved in these incidents must now be called into question. We have endeavoured to inform and educate drivers, we have advertised, we have improved our signage, we have seen prosecutions and we have introduced new technologies – the message has to get through.  It is basic safety for truckers to know the height of their vehicles and the bridges on their routes.”


Photo Credit: © Irish Rail


What is a bridge strike and how can it affect road safety?

A strike has occurred if any part of a road user‘s load or vehicle has collided with a bridge (usually a railway). Most frequently there are collisions with under-bridges (of restricted height) and over-bridges (road over railway, when a driver has made a misjudgement or lost control of their vehicle)—both can have serious consequences.

The causes of bridge strikes can be wide ranging. However, they can be prevented with prior planning and adherence to warning or diversionary signage. Bridge strikes can lead to

  • loss of life or injury to the vehicle driver, passengers and other members of the public;
  • traffic delays and congestion;
  • train delays.


How can we prevent a bridge strike?

1 - Traffic signs are provided at bridges to show the maximum permitted vehicle height:

  • Red circles prohibit
  • Red triangles warn

2 - Road risk assessment helps identify routes and bridge height. They help drivers:

  • assess the risk of bridge strikes based on the height and width of the vehicle;
  • select routes to eliminate the risk of bridge strikes;
  • assess routes for vehicles under maintenance or engineering test to avoid bridge strikes.



  • schedules should not cause the driver pressure, stress or fatigue as this may increase the risk of bridge strikes;
  • local highway or road authorities—guidance may be obtained on vehicle heights limits under bridges;
  • vehicle height checks are encouraged during first use—check the maximum height as displayed in the cab of the vehicle (always there as a reminder for drivers).


How should drivers be sensitized to this topic?

Drivers should be aware of the following:

  • The vehicle height in metres and the corresponding imperial measurements
  • The maximum vehicle height
  • The maximum vehicle height as displayed in the driver cab
  • The importance of checking that the load is secure
  • The number to call in case of an emergency


Risks on the Road - FREE ebook


Read More

Topics: Road Safety, Safe Driving

Young drivers at work and in traffic: what are the risks?

by Eleonora Malacarne on Sep 21, 2015 9:00:00 AM

According to a recent, joint publication by ETSC (European Transport Safety Council) and the PRAISE project (Preventing Road Accidents and Injuries for the Safety of Employees), young drivers at work and in traffic is the category most at risk when it comes to road safety.
According to the data provided in the publication, entitled “Managing young drivers at work”, between 2001 and 2010, around 140,000 young people aged 15 to 30 were killed in road collisions in the EU27. In 2010, 9,150 young people aged 15 to 30 were killed in road collisions, compared with 18,670 in 2013. In other words, road fatalities have more than halved amongst the age group over the space of 9 years.
Of course, if on one hand there have been improvements, on the other hand young drivers continue to be a high-risk category, young males above all. As regards young drivers, the road mortality rate for them is 69% higher than for the rest of the population. If we consider specifically young males, the date is increasing even more, up to 168%. One in four young people who die in Europe do so as a result of a road collision.
If young drivers are such a high risk category, it means they do not only impact on themselves, but also provide a greater risks to their passengers and to other road users. The report continues by saying that for each young driver killed, an additional 1.2 passengers or other road users are killed during the same accident. Collisions involving a young vehicle user account for 37% of total road traffic deaths.
With such a high rate of young drivers involved in traffic collisions, the need for targeted actions in companies who employ young drivers, is self-evident.
Just which actions, exactly, do companies need to consider in order to protect young drivers at work, as well as other road users?
safety risk management video
Read More

Topics: Road Safety, Safe Driving, drivers'training

Dangerous driving campaigns: a small selection

by Eleonora Malacarne on Jun 29, 2015 10:00:00 AM


Speeding, harsh acceleration, distracted driving are all examples of dangerous driving and possible causes for traffic accidents. The number of road accidents per year in Europe is still too high: approximately 1.3 million people die each year in road fatalities, while serious injuries account for 20 to 50 million; hence the need for campaigns to sensitize audiences against the risks of dangerous driving.

Here are a few samples of these types of campaigns, from across Western Europe, highlighting those risks.


1 - Loaded weapon—Road Safety Authority (RSA) of Ireland

In this video, three guys are in a car. All of them, not only the driver, exhibit dangerous behaviour inside the car by distracting one other and the driver isn’t paying enough attention to the road; however, he is also guilty of speeding—everybody’s behaviour is having an impact on safety. Furthermore, the reckless behaviour, demonstrated by these three young men, is not only putting them in harm’s way, but also other road users.

The dangerous conduct is compared to toying with a loaded weapon, as the catchphrase suggests: “Your car is a loaded weapon. And everyone in it has their finger on the trigger.”


2 – THINK! - It’s 30 for a reason—Department for Transport (DfT), UK

This video follows the daily routine of a man, from the moment he wakes up until the end of the day.

Throughout the whole day in various scenes, in various locations, you can see the image of a dead child on the floor, the pavement, the grass in the park etc. It becomes gradually clear that the man is experiencing guilt because he caused the death of a child through excessive speeding.

The video ends with this striking statement: “Kill your speed, or live with it…. It’s 30 for a reason”.


3 – Trop vite, trop tard [Too fast, too late]—Securité Routiere du Gouvernement, France

This French campaign video pictures a family in a car in a frozen image just before hitting another car as it pulls out in front of them; at the same time the family are eerily moving and talking outside the car discussing what is about to happen.

The mother tries to reassure the child by saying the father is going to brake sharply, but it is obvious, even if he does, that it will be impossible to prevent the crash. The car now moves (as if the play button is pressed) and we witness the devastating impact.

The voiceover exclaims “On ne regrette de rouler trop vite que quand il est trop tard”—you regret driving too fast, only when it’s too late.


4 – Únete a nosotros, únete a la vida [Join us, join life]—Dirección General de Tráfico (DGT), Spain

Once again there is a family inside a car. They seem to be in a rush as the father says they have already stopped three times, and later adds that “We will never reach…” referring to the fact that, although his daughter is thirsty, he does not want to stop again to buy water for his child. In order to reach his destination quickly, the father accelerates and then attempts a dangerous overtaking manoeuvre; he subsequently loses control of his car and crashes.

We witness the crash and then hear the same sentence “We will never reach…” once more, this time referring to the fact that there was a car crash—that’s why they will never reach their destination.

The video continues, this time showing the correct behaviour—slowing down and paying due attention when overtaking.


tips to avoid risks on the road free ebook

Read More

Topics: Road Safety, Safe Driving, speeding, Safety, dangerous driving, speed

Bank holiday speeding safety alert

by Eleonora Malacarne on May 30, 2015 10:00:00 AM

Next Monday’s bank holiday, June 1st, is seen as the starting point for what is normally considered to be the most dangerous time on Irish roads.
Local authorities as well as the police force set up a speeding safety alert in an attempt to underline once again the dangers of speeding, particularly now after some Garda divisions revealed that motorists have been caught travelling at up to three times the speed limit on some very busy roads.
According to sources, one motorist was clocked travelling at 140kmh on the Cappagh Road in Dublin 11, where the maximum limit is 50kmh. Unfortunately this is not the only case: a driver was caught doing 178kmh on the R563 at Faha East in Kerry (that actual speed limit is 60kmh) and another was travelling at 195kmh at Ballacolla in Laois, where a 120kmh limit applies, followed by 189kmh at Keadue in Donegal, where the limit is 100kmh.
The Gardaí are trying to enforce controls and rules more effectively in light of these episodes which only prove just how poor the awareness of safety issues such as speeding is—one of the major causes of accidents leading to serious injuries and fatalities.
According to Garda National Traffic Bureau sources, more than 7,500 drivers have already been caught speeding in 2015 (where speeding means travelling 30 km/h or more above the designated speed limit).
Last year during the same long weekend, road traffic accidents led to 11 serious injury cases and 2 fatalities.

Risks on the Road - FREE ebook

Read More

Topics: Safe Driving, speed limit, aggressive driving, speeding, Safety, dangerous driving, bank holiday, drive safely

Visit our resource page

Subscribe to Email Updates

Free trial - fleet management solution - blog page

Recent Posts

fuel saving calculator synx