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Is the use of seat belts a forgotten road safety priority?

Posted by Eleonora Malacarne on 10 February 2021 09:00:00 GMT

Despite all the safety technology coming into use these days it seems the attention of drivers has decreased on a more "basic" safety item that is still extremely effective: seat belts.

The first legal requirement to wear a seat belt in the front seats of vehicles came into effect in the UK in 1983 and by 1991, seat belt wearing was a legal requirement in all seating positions and wearing rates were higher than 90%. Amongst the road safety community there was a feeling this constituted a ‘job well done.’ But according to recent numbers, it seems we forgot it.

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Categories: distracted driving, dangerous driving, fleet safety

Killer drivers to face life sentence with new UK law

Posted by Eleonora Malacarne on 23 September 2020 09:00:00 BST

Drivers who kill others after speeding, racing, using a phone or due to impaired driving (under the influence of drink or drugs) could receive life sentences under new legislation, while the current maximum sentence is of 14 years.

The reform was announced last week in the and will be introduced in the UK Parliament early next year.

With the current lack of specificity in the law, drivers causing injuries or death can be only convicted of careless driving. This change was firstly announced in 2017 and now it seems there is actually going to be a timeframe stating when it will come into force.

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Categories: Safe Driving, dangerous driving

Dangerous driving campaigns: a small selection

Posted by Eleonora Malacarne on 29 June 2015 10:00:00 BST


Speeding, harsh acceleration, distracted driving are all examples of dangerous driving and possible causes for traffic accidents. The number of road accidents per year in Europe is still too high: approximately 1.3 million people die each year in road fatalities, while serious injuries account for 20 to 50 million; hence the need for campaigns to sensitize audiences against the risks of dangerous driving.

Here are a few samples of these types of campaigns, from across Western Europe, highlighting those risks.


1 - Loaded weapon—Road Safety Authority (RSA) of Ireland

In this video, three guys are in a car. All of them, not only the driver, exhibit dangerous behaviour inside the car by distracting one other and the driver isn’t paying enough attention to the road; however, he is also guilty of speeding—everybody’s behaviour is having an impact on safety. Furthermore, the reckless behaviour, demonstrated by these three young men, is not only putting them in harm’s way, but also other road users.

The dangerous conduct is compared to toying with a loaded weapon, as the catchphrase suggests: “Your car is a loaded weapon. And everyone in it has their finger on the trigger.”


2 – THINK! - It’s 30 for a reason—Department for Transport (DfT), UK

This video follows the daily routine of a man, from the moment he wakes up until the end of the day.

Throughout the whole day in various scenes, in various locations, you can see the image of a dead child on the floor, the pavement, the grass in the park etc. It becomes gradually clear that the man is experiencing guilt because he caused the death of a child through excessive speeding.

The video ends with this striking statement: “Kill your speed, or live with it…. It’s 30 for a reason”.


3 – Trop vite, trop tard [Too fast, too late]—Securité Routiere du Gouvernement, France

This French campaign video pictures a family in a car in a frozen image just before hitting another car as it pulls out in front of them; at the same time the family are eerily moving and talking outside the car discussing what is about to happen.

The mother tries to reassure the child by saying the father is going to brake sharply, but it is obvious, even if he does, that it will be impossible to prevent the crash. The car now moves (as if the play button is pressed) and we witness the devastating impact.

The voiceover exclaims “On ne regrette de rouler trop vite que quand il est trop tard”—you regret driving too fast, only when it’s too late.


4 – Únete a nosotros, únete a la vida [Join us, join life]—Dirección General de Tráfico (DGT), Spain

Once again there is a family inside a car. They seem to be in a rush as the father says they have already stopped three times, and later adds that “We will never reach…” referring to the fact that, although his daughter is thirsty, he does not want to stop again to buy water for his child. In order to reach his destination quickly, the father accelerates and then attempts a dangerous overtaking manoeuvre; he subsequently loses control of his car and crashes.

We witness the crash and then hear the same sentence “We will never reach…” once more, this time referring to the fact that there was a car crash—that’s why they will never reach their destination.

The video continues, this time showing the correct behaviour—slowing down and paying due attention when overtaking.


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Categories: Road Safety, Safe Driving, speeding, Safety, dangerous driving, speed

Bank holiday speeding safety alert

Posted by Eleonora Malacarne on 30 May 2015 10:00:00 BST


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Categories: Safe Driving, speed limit, aggressive driving, speeding, Safety, dangerous driving, bank holiday, drive safely

Vans and tailgating: another form of aggressive driving

Posted by Eleonora Malacarne on 21 April 2015 10:00:00 BST


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Categories: Road Safety, Safe Driving, accidents, aggressive driving, road rage, tailgating, Safety, driving style, roadsafety, dangerous driving

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